The Law Office of Brian Michael Cromeens

Summary

The Law Office of Brian Michael Cromeens is a general practice attorney located in Cuero, TX, serving South Texas. Prior to partnering with us, the law firm had been working with a law-firm-specialized marketing agency that charged them $3,200 per month for approximately 12 to 15 phone call leads. Seeking a more cost-effective solution, they approached us to help them achieve better results.

Our team implemented a comprehensive marketing strategy that included a variety of tactics to improve their online presence and generate leads. We began by redesigning their website to ensure a strong user experience that effectively communicated their services and brand message. Our team also optimized the website for search engines to improve its visibility in online search results.

To drive more traffic to the website, we developed and executed targeted Facebook and Google ad campaigns, as well as organic social media management to engage with the law firm's followers and build a community around their brand. Additionally, we helped the law firm create and run a television advertising campaign to reach a broader audience in their local area.

In the first month of running the entire marketing campaign after the website launch, our team generated 44 unique phone call leads for the law firm, even after subtracting return callers. This was a significant improvement from their previous marketing efforts, at a lower monthly management cost of $2,500.

How We Did It

Defined Strategy & Budget

We first had to put together a comprehensive marketing strategy with a defined budget, clearly defining our KPIs — the most prominent of which was increasing the number of calls received. Needing a strategy that would predominantly gain the law office more traffic, we felt that redesigning and optimizing their online presence was imperative.

Search Engine Optimization

When we first took over the law office's website, one of the first glaring issues we noticed was the lack of search engine optimization. SEO is what allows users to find your website more easily. We increased their SEO score to be better than nearly every other law office in the area, making their office often appear at the top of the first page of Google searches. This has been imperative in achieving the goals we set out to reach and essential in driving more traffic to the office.

A New Website

When we first started working with the Cromeens Law Office, we immediately saw a huge opportunity for growth in their website. The old version was not conducive to engagement and lacked many calls to action. We redesigned the website, working closely with the office to create the professional site seen today.

This website was built to encourage those in need of law office services to call, allowing them to contact the team quickly and effectively. The newly designed website not only had a strong call to action for users, it also effectively communicated relevant information to help potential clients reach a decision.

The End Result

After working with Brian Michael Cromeens' law office, we were able to drive their phone-call leads up over 300% within the first month. There are no signs of slowing down either, as they continue to serve South Texas while we work to ensure they are set to dominate the market.

Set For The Future

Many law practices recognize the importance of a strong digital footprint for success in overall operations. As the digital landscape continues to evolve, the firm's website and inbound marketing strategies will continue to play an ever-important role in getting new clients and retaining existing ones through an easily referenceable website and increased online prominence. We are glad to be a valued partner, collaborating with The Law Office of Brian M. Cromeens to continue these successes.