See the Whole Path
Someone clicks your ad Tuesday, comes back from search Thursday, then calls Friday. We stitch it together so you know what actually produced the job.
Marketing That KnowsA Good Lead From a Bad One.
Every Motivent client runs on Touchlytics™, our native qualitative lead analysis built inside Client Brain. AI reads every call and every form, grades each lead against what a good job looks like for your business, and sends only qualified leads back to Google and Meta. We are one of the only home services agencies with a natively built system like this.
The Problem
Your Ad Account Learns From Every Lead. Even the Junk.
Google and Meta optimize toward whatever you count as a conversion. Count every call and form, and the algorithm chases spam, bots, and price shoppers. Most tracking tools send everything back. Some filter by call length. Neither can tell a booked job from a robocall. So your budget trains on bad data and buys more of it, month after month.
How It Works
How Touchlytics™Works.
Five steps, start to finish. Every lead that reaches you has been through all of them.
Capture Every Source
Unique tracking numbers for Google Business Profile, mailers, billboards, any source you run. Number pools rotate on your website. Forms and Facebook lead ads flow in automatically.
Read Every Lead
AI reads the full call transcript or form submission. Not the call length. The actual conversation.
Grade It
Every lead gets scored 0 to 100 against your definition of a good job. Spam, unqualified, or qualified.
Train the Algorithm on Real Customers
Only qualified leads go back to Google and Meta, click IDs attached. The platforms learn who your best customers are and go find more of them.
Tie Leads to Outcomes
Your average ticket, close rate, and margin set the value of each lead provided your service pricing is standardized. An $18,000 job and a $200 service call stop looking the same to your ad account, and every dollar traces to revenue.
Client Brain
The BrainBehind It.
Touchlytics™ lives inside Client Brain, the platform that holds everything we know about your business. Your services, average tickets, close rates, margins, markets, and goals. Client Brain uses that to recommend what to run next, flag what needs fixing, and set the target cost per lead your economics can actually support. Call transcripts feed back in, so your strategy learns from what real customers say on the phone. One system. Not a stack of rented tools wired together.
What You Get
What This Meansfor Your Business.
A Target CPL You Can Defend
Your cost per lead target comes from your margin and close rate. Nobody gets to tell you a bad number is good.
Spam Out of Your Reports
Bot forms and junk calls get filtered before they touch your reporting or your ad optimization.
A Pipeline You Own
Qualified jobs and revenue, measured and compounding. Not rented leads, not raw lead counts.
Native, Not Rented
Built In.Not Bolted On.
Call tracking tools exist. Most agencies rent one and wire it into the rest of their stack. Touchlytics™ was built inside the platform that already holds your strategy, your economics, and your history with us. The system that grades your leads is the same system that plans your marketing. We are one of the only home services agencies with a natively built system like this.
Proof We Can Stand Behind
Measured WhereIt Matters.
When every lead is tracked, growth stops being a guess. o5 Plumbing grew tracked phone leads 1,654%, from 22 to 386 tracked calls year over year for the 90 day period, and website traffic 661%, from 1,105 to 8,410 sessions, on a rebuilt setup with the same budget.
1,654% More Phone Leads
o5 Plumbing grew from 22 to 386 tracked calls year over year for the 90 day period.
661% More Site Traffic
Sessions grew from 1,105 to 8,410 on a rebuilt setup with the same budget.
Grade Every Lead.Own The Pipeline.
Sit Down With A
Marketing Consultant
Schedule your complimentary needs analysis. You'll receive our customized audit, followed by a tailored marketing strategy to fit your goals.
What Will You Get?
- An informal chat about your business
- Helpful advice and guidance
- No sales pitches or nonsense
- No obligations or commitments
