Home Services / Dallas-Fort Worth, TX / Pest Control
Motivent Marketing

Pest Control Marketing In Dallas-Fort Worth, TX.

Most pest calls start with one bad day. We help DFW pest companies win that call and turn it into a plan that renews.

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Built by owners of the businesses we serve

Open stops on a pest route cost money every week. We own trade businesses, so we know what it takes to keep plans renewing.

  • 1,654%More phone leadso5 Plumbing went from 22 to 386 tracked calls in one year.
  • 3.2xAverage return on ad spendAcross $25M+ in managed budget.
  • 94%Of clients stay with us160+ campaigns launched.
“Best investment of 2023! Thank you for all you do.”
Samantha Baumanno5 Plumbing · 5-star Google review
See the o5 Plumbing results
Build My Pipeline

Google Partner. TikTok Marketing Partner. One flat monthly fee.

Dallas-Fort Worth, TX / Pest Control

Your DFW Service Area, Mapped.

North Texas has a full calendar of pests. Termites swarm in spring. Mosquitoes follow the summer rain. Mice move indoors when the first cold front hits.

Some pests are local to this part of Texas. Bark scorpions turn up in homes in Fort Worth and its western suburbs. West Nile news each summer sends Dallas homeowners looking for mosquito service.

Routes decide your margins here. A stop in Keller and a stop in Rockwall can be an hour apart in traffic. Where the data allows, we map booked revenue by ZIP so new plans fill the routes you run. Our pest control campaigns for North Texas are written, run, and reported out of Victoria, Texas.

Built For Pest Control

How We Market Pest Control Companies.

Get the ant call today. Keep that customer for years on a plan.

Every pest call starts with a problem the homeowner wants gone today. It might be ants in the pantry or wasps by the front door. The real value comes after, when that one visit becomes a plan that renews. We win the first call through search and ads. Then texts, emails, and reviews help turn it into a plan.

Recommended system / Pest Control

Pest Control

Touchlytics™ grades each lead against the value of a full plan. A one-time spray and a three-year plan should not pull the same budget.

01 Core Levers
  • Local Services Ads
  • High-intent paid search
  • Local SEO + Google Business Profile
  • Recurring-plan landing pages
  • Touchlytics™ lead grading and tracking
  • CRM optimization (ServiceTitan / GoHighLevel)
02 Supporting Levers
  • Email and lifecycle
  • Reviews and reputation
  • Meta remarketing
  • Paid media
+ Situational Levers
  • Organic social management
How We Work

The Brand-to-Booked™ System.

Four steps. Each one has a job.

01

Position

We sharpen your brand, your offer, and your place in the market. Homeowners should know why to call you first.

02

Create Demand

We make sure people know your name before they need you. Then we show up when someone searches with their wallet out.

03

Convert

Ads, search, content, and your website connect into one short path from interest to booked job.

04

Compound

Touchlytics™ ties every lead to an outcome. We double down on what books revenue and cut what does not.

Built Into Brand-to-Booked™

Every Lead Gets Graded.

Pest control ads bring in renters who need the landlord and people asking what bug they found. Some want a service you don't offer. Touchlytics™ reads every call and form, then sends Google and Meta the homeowners who bought a treatment or a plan.

We do it differently. Touchlytics™ is our own lead-grading system, built inside Client Brain. AI reads every call transcript and every form. It grades each lead against what a good job looks like for your trade. Then it sends only the good leads back to Google and Meta.

Your ad budget learns from real customers. Your average ticket, close rate, and margin set the target cost per lead. You see qualified jobs and revenue, not raw call counts.

See How Touchlytics™ Works
Common Questions

What Owners Ask First.

01Will you treat pest control as its own trade?
Yes. Our pest plan is built to turn one-time treatments into yearly plans, and the people behind it own trade businesses.
02What will pest control marketing cost?
It's a flat fee each month. Channels get budget based on what a plan is worth and how often you close one.
03Can plan signups go straight into our CRM?
Yes. New plans and one-time jobs flow into ServiceTitan or GoHighLevel, each tied to the ad behind it.
04What proof do I get that the ads sell plans?
Your report counts plans sold and what they bring in each month. Each lead is weighed against what a plan is worth.

Sit Down With A
Pest Control Strategist

Bring your service list, your route map, and how many plans you want to add. Together we'll map a first-pass Brand-to-Booked™ system for your pest business. Expect a working session where no one pushes you to sign.

What Will You Get?

  • ✓ A review of your market, service mix, and current pipeline
  • ✓ Your first-pass Brand-to-Booked™ system map
  • ✓ The fastest ways to create more qualified demand
  • ✓ Clear next steps with no pressure
Build My Pipeline

Or call 888-803-3288.