1,654% More Phone Leads
The phone rang 386 times on tracked lines, up from 22.
Home Services Marketing In Houston, TX.
From Katy to Baytown, we run marketing for Houston trade owners. Every call gets graded, so you pay for jobs and not noise.
Built by owners of the businesses we serve
The people behind Motivent own trade businesses too. We have sat by a quiet phone in a busy city, and we plan so yours rings.
- 1,654%More phone leadso5 Plumbing went from 22 to 386 tracked calls in one year.
- 3.2xAverage return on ad spendAcross $25M+ in managed budget.
- 94%Of clients stay with us160+ campaigns launched.
“Best investment of 2023! Thank you for all you do.”
Build My Pipeline
Google Partner. TikTok Marketing Partner. One flat monthly fee.
Greater Houston
Houston Is Many Markets In One.
Greater Houston spreads across several counties. A drive from Katy to Kingwood can take an hour on a good day. Homeowners in The Woodlands and in Pasadena search for the same trades. They do not book the same jobs or pay the same tickets.
The weather sets its own pace. Long, humid summers keep crews busy from May into October. Harvey in 2017 and the February 2021 freeze showed how fast one event can light up every phone in town. Your plan has to be ready before the next one.
So we plan Houston one piece at a time. Where the data allows, we map booked revenue by ZIP and size your budget to each part of the metro. A dollar spent in Sugar Land and a dollar spent in Humble should each go where jobs get booked. Touchlytics™ grades every call and form, so the plan learns which jobs pay.
Who We Help
Who We Serve In Houston.
Case Study
Proof We Can Stand Behind.
Our clearest proof comes from o5 Plumbing, three hours west in San Antonio. One year of numbers, start to finish.
661% More Site Traffic
The site went from 1,105 sessions to 8,410.
145% More Search Visibility
Non-brand search visibility was up 145% by month six.
How We Work
The Brand-to-Booked™ System.
Four steps. Each one has a job.
01
Position
We sharpen your brand, your offer, and your place in the market. Homeowners should know why to call you first.
02
Create Demand
We make sure people know your name before they need you. Then we show up when someone searches with their wallet out.
03
Convert
Ads, search, content, and your website connect into one short path from interest to booked job.
04
Compound
Touchlytics™ ties every lead to an outcome. We double down on what books revenue and cut what does not.
Built Into Brand-to-Booked™
Every Lead Gets Graded.
A metro this big throws off a flood of junk leads. Spam calls, robo dialers, and folks outside your service area all count as leads in a normal report. Touchlytics™ sorts them out before Google and Meta learn from them.
We do it differently. Touchlytics™ is our own lead-grading system, built inside Client Brain. AI reads every call transcript and every form. It grades each lead against what a good job looks like for your trade. Then it sends only the good leads back to Google and Meta.
Your ad budget learns from real customers. Your average ticket, close rate, and margin set the target cost per lead. You see qualified jobs and revenue, not raw call counts.
Common Questions
What Owners Ask First.
- 01Do you know the home services trades, or just ads?
- We own businesses in the trades ourselves, and we build our playbooks one trade at a time. Our team has helped grow companies like MSP Plumbing Heating Air and Budget Blinds franchisees.
- 02What does Motivent charge a Houston company?
- You pay a single flat fee each month, and we do not sell packages. Your job value, close rate, margin, and crew size decide where the money goes.
- 03Can you work inside the CRM our Houston office already uses?
- We do, as long as it's ServiceTitan or GoHighLevel. Each call, form, and job lands where your office expects to find it.
- 04How will I see if it is paying off?
- Your reports show qualified jobs and revenue by source. Raw call counts stay out of the headline.
Sit Down With A
Home Services Strategist
Tell us which trades you run, which side of Houston you cover, and what you want next year to look like. We sketch a first-pass Brand-to-Booked™ system with you on the call. There is no pitch and nothing to sign.
What Will You Get?
- A review of your market, service mix, and current pipeline
- Your first-pass Brand-to-Booked™ system map
- The fastest ways to create more qualified demand
- Clear next steps with no pressure
