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Motivent Marketing

Pest Control Marketing In Miami, FL.

Bugs in Miami never take the winter off. We win you the first call, then turn it into a plan that renews.

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Built by owners of the businesses we serve

Every lost pest customer takes years of revenue with them, and our leaders see that math in their own trade businesses. Down here the bugs never rest, so one missed call costs more.

  • 1,654%More phone leadso5 Plumbing went from 22 to 386 tracked calls in one year.
  • 3.2xAverage return on ad spendAcross $25M+ in managed budget.
  • 94%Of clients stay with us160+ campaigns launched.
“Best investment of 2023! Thank you for all you do.”
Samantha Baumanno5 Plumbing · 5-star Google review
See the o5 Plumbing results
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Google Partner. TikTok Marketing Partner. One flat monthly fee.

Miami, FL / Pest Control

Your Miami-Dade Service Area, Mapped.

South Florida never gets cold enough to slow the bugs down. Termites and roaches stay busy all year. Formosan termites live here too, and they can do a lot of damage fast.

Drywood termites often mean tenting the whole house. Those are big jobs, and owners in Coral Gables and Kendall take time to choose a company. Spring swarms bring a rush of calls, so we plan those campaigns early.

Mosquitoes follow the rain. When the wet season starts in late spring, calls for yard spraying climb in Miami Lakes and Homestead. Where the data allows, we map booked revenue by ZIP so new customers land near your current stops. We run your Miami pest campaigns from Victoria, Texas, and time them to the swarm and rain seasons.

Built For Pest Control

How We Market Pest Control Companies.

Get the first call. Keep them on a plan for years.

Nobody calls an exterminator for fun. Roaches show up in the kitchen or termite wings pile up on the sill, and the owner wants it handled today. The money lives in the plan that renews. Fast search and strong reviews win that first call. Then email, texts, and follow-ups turn it into a plan.

Recommended system / Pest Control

Pest Control

A one-time spray is a small ticket. A multi-year plan or a tent job is a big one, and Touchlytics™ grades each lead to match.

01 Core Levers
  • Local Services Ads
  • High-intent paid search
  • Local SEO + Google Business Profile
  • Recurring-plan landing pages
  • Touchlytics™ lead grading and tracking
  • CRM optimization (ServiceTitan / GoHighLevel)
02 Supporting Levers
  • Email and lifecycle
  • Reviews and reputation
  • Meta remarketing
  • Paid media
+ Situational Levers
  • Organic social management
How We Work

The Brand-to-Booked™ System.

Four steps. Each one has a job.

01

Position

We sharpen your brand, your offer, and your place in the market. Homeowners should know why to call you first.

02

Create Demand

We make sure people know your name before they need you. Then we show up when someone searches with their wallet out.

03

Convert

Ads, search, content, and your website connect into one short path from interest to booked job.

04

Compound

Touchlytics™ ties every lead to an outcome. We double down on what books revenue and cut what does not.

Built Into Brand-to-Booked™

Every Lead Gets Graded.

The bug business has its own kind of junk lead. Renters ask who pays for the landlord's spray, DIY folks want to know what to buy, and some just want a price to compare. Touchlytics™ sets those aside so your ads find owners who will sign up.

We do it differently. Touchlytics™ is our own lead-grading system, built inside Client Brain. AI reads every call transcript and every form. It grades each lead against what a good job looks like for your trade. Then it sends only the good leads back to Google and Meta.

Your ad budget learns from real customers. Your average ticket, close rate, and margin set the target cost per lead. You see qualified jobs and revenue, not raw call counts.

See How Touchlytics™ Works
Common Questions

What Owners Ask First.

01Do you understand the pest control business?
We know the money is in the plans that renew. Our leaders own trade businesses and build each playbook for one trade.
02How much does pest control marketing cost?
It's a flat monthly fee. We skip packages and put budget where plans renew and margins hold.
03Can it work with my CRM?
Yes, with ServiceTitan or GoHighLevel. New plans and one-time jobs are logged in the right place.
04How do I know it's adding plans?
Each lead gets graded and tracked to a job. You'll see how many became plans and what they're worth.

Sit Down With A
Pest Control Strategist

Your plans, your one-time work, and the ZIPs your techs run are where we start. We'll lay out your first Brand-to-Booked™ plan while we talk. No one will pitch you, and you owe us nothing.

What Will You Get?

  • ✓ A review of your market, service mix, and current pipeline
  • ✓ Your first-pass Brand-to-Booked™ system map
  • ✓ The fastest ways to create more qualified demand
  • ✓ Clear next steps with no pressure
Build My Pipeline

Or call 888-803-3288.