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Motivent Marketing

Electrical Marketing In Austin, TX.

Austin homeowners call an electrician when the power drops and when they plan a big upgrade. We help you win both kinds of work.

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Built by owners of the businesses we serve

Since our leaders run trade companies, we know how much a week with no panel jobs hurts an Austin electrician.

  • 1,654%More phone leadso5 Plumbing went from 22 to 386 tracked calls in one year.
  • 3.2xAverage return on ad spendAcross $25M+ in managed budget.
  • 94%Of clients stay with us160+ campaigns launched.
“Best investment of 2023! Thank you for all you do.”
Samantha Baumanno5 Plumbing · 5-star Google review
See the o5 Plumbing results
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Google Partner. TikTok Marketing Partner. One flat monthly fee.

Austin, TX / Electrical

Your Austin Service Area, Mapped.

The February 2021 winter storm left much of Austin in the dark for days. Two years later, the 2023 ice storm took down power lines across the city. Homeowners here remember both. Many now ask about standby generators and home batteries.

Central Austin has older homes in places like Hyde Park and Travis Heights. Some still run on old panels and old wiring. New homes in Kyle and Manor want EV chargers and more power. We run those jobs as their own campaigns, with their own pages.

Hot summers push AC units and panels hard, and breaker calls rise in July and August. Local Services Ads and local search catch those calls from Cedar Park to South Austin. Every lead gets graded by Touchlytics™. Our Victoria, Texas team plans and runs each electrical campaign for you.

Built For Electrical

How We Market Electrical Companies.

Pick up fast when the lights go out. Then win the panel and generator work.

Austin electrical calls split two ways. A tripped breaker or dead outlet needs someone today, and the homeowner calls the first name they trust. A panel swap, EV charger, or standby generator is a planned buy that people shop for weeks. Our electrical playbook wins the quick call and stays close on the planned one.

Recommended system / Electrical

Electrical

Touchlytics™ weighs every lead against its job value. Your budget learns that a new generator is worth far more than a switch repair.

01 Core Levers
  • Local Services Ads
  • High-intent paid search
  • Local SEO + Google Business Profile
  • High-value service pages
  • Touchlytics™ lead grading and tracking
  • CRM optimization (ServiceTitan / GoHighLevel)
02 Supporting Levers
  • Website conversion
  • Reviews and reputation
  • Email and lifecycle
  • Paid media
  • Organic social management
How We Work

The Brand-to-Booked™ System.

Four steps. Each one has a job.

01

Position

We sharpen your brand, your offer, and your place in the market. Homeowners should know why to call you first.

02

Create Demand

We make sure people know your name before they need you. Then we show up when someone searches with their wallet out.

03

Convert

Ads, search, content, and your website connect into one short path from interest to booked job.

04

Compound

Touchlytics™ ties every lead to an outcome. We double down on what books revenue and cut what does not.

Built Into Brand-to-Booked™

Every Lead Gets Graded.

Electrical ads pull in odd calls. People want the power company, ask if you sell parts, or want free tips on a DIY outlet. Touchlytics™ calls those junk, so your ad accounts look for panel and generator buyers.

We do it differently. Touchlytics™ is our own lead-grading system, built inside Client Brain. AI reads every call transcript and every form. It grades each lead against what a good job looks like for your trade. Then it sends only the good leads back to Google and Meta.

Your ad budget learns from real customers. Your average ticket, close rate, and margin set the target cost per lead. You see qualified jobs and revenue, not raw call counts.

See How Touchlytics™ Works
Common Questions

What Owners Ask First.

01Can a marketing team really know electrical work?
Ours knows the business side, since our leaders own trade businesses. Our electrician playbook splits quick repairs from planned upgrades.
02What do you charge an Austin electrician?
A single flat monthly fee, with no bundles to choose from. Channels get budget based on your job value, close rate, and crew size.
03Does this plug into my CRM?
It does. We run inside ServiceTitan or GoHighLevel, so each outage call and panel quote lands in the right place.
04How do I see what my ads booked?
We grade and track every electrical lead. Your view shows qualified jobs and revenue, from breaker fixes to EV chargers.

Sit Down With An
Electrical Strategist

Share your electrical service mix, from service calls to generator installs. Tell us where you want more work and what growth means to you. We build a first-pass Brand-to-Booked™ map together, and you're under no obligation.

What Will You Get?

  • ✓ A review of your market, service mix, and current pipeline
  • ✓ Your first-pass Brand-to-Booked™ system map
  • ✓ The fastest ways to create more qualified demand
  • ✓ Clear next steps with no pressure
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Or call 888-803-3288.