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Motivent Marketing

Pest Control Marketing In Austin, TX.

Austin's long warm season keeps bugs busy most of the year. We help you win the first call and turn it into a plan.

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Built by owners of the businesses we serve

Empty route slots in the cool months cost a pest company real money, and our leaders know it from owning trade businesses.

  • 1,654%More phone leadso5 Plumbing went from 22 to 386 tracked calls in one year.
  • 3.2xAverage return on ad spendAcross $25M+ in managed budget.
  • 94%Of clients stay with us160+ campaigns launched.
“Best investment of 2023! Thank you for all you do.”
Samantha Baumanno5 Plumbing · 5-star Google review
See the o5 Plumbing results
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Google Partner. TikTok Marketing Partner. One flat monthly fee.

Austin, TX / Pest Control

Your Austin Service Area, Mapped.

Central Texas gives pests a long season. Fire ants build new mounds after spring rain. Termites swarm in spring, and mosquitoes come out after storms.

Hill Country homes in Dripping Springs and Lakeway deal with scorpions. They hide in rock and cedar and slip inside at night. Scorpion control is its own search, so we give it its own page and its own ads.

Fast growth sends new owners to Google with no pest company yet. We reach them in suburbs like Hutto and Liberty Hill in their first months. Where the data allows, we map booked revenue by ZIP so new stops fill in your routes. Every pest control campaign we run for Austin is handled by our staff in Victoria, Texas.

Built For Pest Control

How We Market Pest Control Companies.

Knock out the first problem. Then sell the plan that renews.

Most pest calls start with something the homeowner can see. Fire ants took over the yard, or a scorpion turned up in the tub. They want it handled today. The real value is the plan they sign after, which can renew for years. Our pest control playbook wins that first visit, then follows up by email, text, and reviews until it becomes a plan.

Recommended system / Pest Control

Pest Control

A single treatment pays once, and a three-year plan keeps paying. Touchlytics™ grades every lead against the value of the plan.

01 Core Levers
  • Local Services Ads
  • High-intent paid search
  • Local SEO + Google Business Profile
  • Recurring-plan landing pages
  • Touchlytics™ lead grading and tracking
  • CRM optimization (ServiceTitan / GoHighLevel)
02 Supporting Levers
  • Email and lifecycle
  • Reviews and reputation
  • Meta remarketing
  • Paid media
+ Situational Levers
  • Organic social management
How We Work

The Brand-to-Booked™ System.

Four steps. Each one has a job.

01

Position

We sharpen your brand, your offer, and your place in the market. Homeowners should know why to call you first.

02

Create Demand

We make sure people know your name before they need you. Then we show up when someone searches with their wallet out.

03

Convert

Ads, search, content, and your website connect into one short path from interest to booked job.

04

Compound

Touchlytics™ ties every lead to an outcome. We double down on what books revenue and cut what does not.

Built Into Brand-to-Booked™

Every Lead Gets Graded.

Pest ads get calls about wildlife you don't handle and questions about what spray to buy at the store. Some callers want one free inspection and nothing more. Touchlytics™ catches those, so your spend looks for homeowners who'll sign a plan.

We do it differently. Touchlytics™ is our own lead-grading system, built inside Client Brain. AI reads every call transcript and every form. It grades each lead against what a good job looks like for your trade. Then it sends only the good leads back to Google and Meta.

Your ad budget learns from real customers. Your average ticket, close rate, and margin set the target cost per lead. You see qualified jobs and revenue, not raw call counts.

See How Touchlytics™ Works
Common Questions

What Owners Ask First.

01Do you get the recurring side of pest control?
That side is where the money is, and we plan for it. Our leaders own trade businesses, and our pest playbook wins the first treatment, then works to turn it into a plan.
02How do you bill a pest control company?
With one flat monthly fee. Channels earn budget by the value of the plans they bring in.
03Where do new pest leads end up?
Right in ServiceTitan or GoHighLevel. We run your marketing inside it, so each lead lands where your office books routes.
04How will I know new plans came from the ads?
We grade and track each call and form to the sale. You see signed plans and revenue, not a lead count.

Sit Down With A
Pest Control Strategist

Name the pests you treat and which plans you sell. Point to the Austin suburbs where you want more stops and set your goal. We lay out a first-pass Brand-to-Booked™ system together, with no sales push.

What Will You Get?

  • ✓ A review of your market, service mix, and current pipeline
  • ✓ Your first-pass Brand-to-Booked™ system map
  • ✓ The fastest ways to create more qualified demand
  • ✓ Clear next steps with no pressure
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Or call 888-803-3288.